The ultimate goal of any website is to rank # 1 in search results, which can be achieved by implementing advanced SEO strategies and hiring professionals. SEO content writing services. The effectiveness and success of such efforts can be measured by organic click-through rate (CTR).
To measure organic CTR, you need to find the percentage of the number of times people click on your site to the number of times people actually visit your site. For example, if you rank for a given keyword that is executed 100 times in a month, and ten people click on your website during that period, then your CTR is 10%. The higher the CTR, the higher the organic traffic to your website will be.
You must already know how Google counts over 200 ranking factors before it moves a website to the top of the SERPs, and organic CTR is one of them. Pages with an above average CTR are expected to receive a ranking boost. The organic CTR of a website depends on several factors, which we’ll discuss in this article.
1. Look for long tail keywords
Long tail keywords are useful for creating almost any SEO strategy successfully. By adding more long tail keywords to your web content, you can easily increase your website’s ranking chances. This process is known as “keyword clustering,” where instead of targeting just the primary keyword, you focus on all of the associated long tail keywords.
By using this keyword cluster, you can improve your chances of getting your site high on the SERPs. Long tail keywords are also less competitive, so you always have a better chance of ranking.
2. Write effective meta descriptions
The meta description can create or break the link to be clicked. He explains what a link is and what to expect when you click on it. Writing clear, concise, and effective meta descriptions can increase the click-through rate for a webpage and increase traffic.
The maximum meta description character limit is currently 160, and you need to get as creative as possible to explain what this page is about, within the stated limit. You can check a preview of your meta description, such as how it will appear when you search in WordPress using the Yoast plugin or free SEO tools like seomofo.com. Adding a short call to action (CTA) always helps in attracting your audience to a click.
3. Implement structured data
Structured data is responsible for displaying information blocks at the top of search results. They make our life so much easier because we don’t have to click on the site to read all the content and we can get the information we need from the excerpt above. This is useful especially if we are looking for something specific, such as the year World War II happened or the year the Titanic movie was released in the United States.
Structured data or schema markup helps search engines to better understand your site’s content and increase your search engine rankings by showing the information you need when someone makes an online query. Even if you rank below 5 or 6 in the SERP, if your content appears at position 0, i.e. in the featured snippet, you can expect a higher CTR than sites that are in position 1 or 2 in the SERP. …
4. Use images in messages
Images are essential to increase your click-through rates and, of course, engagement. According to Vero , images increase the CTR of emails by 42%. Visual content will dominate the future of content, and what better way to use it than to use it in your content as much as possible. Also, don’t forget to use original content and use Alt tags for images. Content with relevant images also plays an important role in featured snippets.
5. Create simplified titles
The first thing you notice in any online search result is the title. Make sure your headlines are simple yet engaging. If you want to enhance your personal branding, you can also add your site name at the beginning or end of your title. No matter how much you enjoy doing it, make sure you do it right. If the headlines and headings do not encourage users to click or read, then you need to reevaluate your mistakes and try to formulate better ones.
When you run ad campaigns on Google Ads or Facebook, you can actually measure the performance of your headline. You can try tweaking your titles and headings to see if your CTR has improved. It will also give you a clear idea of how effective your headlines and headlines are. If you don’t see a significant improvement in CTR after a few tweaks, the safest bet would be to hire a professional SEO content writing service.
6. Use descriptive URLs
Descriptive URLs are real CTR boosters. Your web page URL is a great opportunity to use long keywords. This is one of the first elements that a person notices when viewing an online search result. When writing a blog post or publishing web pages, it’s important to categorize everything correctly. This gives you the opportunity to place more keywords and also increases your visibility on the search engines. It also makes it clear to your visitors that they are looking at a page for a selected product from a broad category of products on your website. In WordPress, you can set the url path in the permalink setup.
7. Use an effective content format
Effective content doesn’t necessarily mean well-written content. It can also indicate how the content is presented. Very few people have the patience to read long content; when they are in a hurry, the leaf will suit them better. Lists perform better than other forms of content. Thus, try presenting your content in a list format to increase your CTR. It will also increase the chances of your content ranking in Featured Snippets.
8. Optimize site speed
Site speed is an important factor in determining CTR success. If your web page is loading slowly, people will get annoyed on vacation before researching what’s in store for them. On mobile devices, a short wait time of 1 to 5 seconds can increase the bounce rate by 90%.
Site speed is also a determining factor in page rank and therefore you have to be very careful in making your site fast and reliable. There are many free tools available on the Internet to check your website speed. Some of the common ways to improve website speed are by compressing website images, decreasing server response times, and minimizing HTTP requests.
9. Compare Your Cell Phone Vs. Desktop
When it comes to analyzing website CTR, be sure to check the mobile and desktop versions. What works for the desktop version of your website may not work for the mobile version either. Make sure your site is optimized for both desktop and mobile, and check if the load times are right for both. Also, look out for broken web pages, slow loading images, and other similar issues that can affect your website’s click-through rate.
You can easily compare CTR on PC and mobile with free SEO tools and find out the problems. If you can’t find any major issues on the page, try looking at the meta tags. Make sure the meta title and meta description for this web page are not too long to fit in portrait mode on mobile and tablet devices.
10 Analyze your current CTR and take action
Another fundamental way to increase your organic click-through rate is to analyze your current CTR and find the average CTR on your website. Any web page with a below average click-through rate should be carefully analyzed and tweaked if necessary for meta tags, titles, images, and content.
11 Get on the Google Knowledge Web
Listing your business on the Google Knowledge List will benefit you. If you run a local business, it will most likely be listed on Google Places or local business listings. Google can take information from these pages and generate a knowledge chart about your business with details like what you do, business partner names, social profile links, and more.
If your business is listed on the Google Knowledge Network, you can expect a higher click-through rate and more traffic to your website. The Google Knowledge Graph is a more advanced form of Google’s Advanced Snippet.
12 Compare with the competition
If you still feel like your web pages are lagging behind your competitors in terms of CTR and traffic, it’s time to see what is causing this in the first place. Most of the content that gets a high CTR for a given search query has meta tags, headlines and content in sync with each other and trying to reach a target (informational / promotional) depending on the nature of the search. Make sure your content is also in sync with each other and keywords are being used correctly.
Organic CTR is the natural traffic that goes to your site to view a webpage. You need to experiment with your SEO strategies from time to time to see changes in CTR. If you are not very good at SEO and content tactics, you can seek help from blogging services and SEO experts to get the job done professionally.
