Is one-page webpage suitable for SEO? Why can’t I reach the first page? What are the SEO restrictions? Although one-page websites are convenient and cheap, they also have some corresponding SEO weaknesses. Therefore, if large enterprises want to do SEO well, they usually focus on multi-page websites with a more complete structure.
One-page website: usually divided into two forms
Common one-page websites are divided into product sales pages and simple corporate image websites.
Product sales page:
It is also called a landing page, which can be used by simply hanging up the shopping cart. It is a low-cost and easy-to-make sales page, usually used for quick shopping guides or short-term event registration. It is also easy to make RWD mobile phones to respond. If you slide the phone to the end, you will have a chance to sell! Nowadays, there are also many store business platforms that focus on one-page shopping platform webpage solutions.
Corporate Image Network:
The company information, brand concept, and service items will be solved on the same page. Although there are options on the Manu Bar, if you click it, you will directly scroll down to the page you want to see. This one-page type has low cost, convenient management, and easy production, but it lacks flexibility for expansion. I think if we take the long-term consideration of the enterprise, because the expansion is limited, it seems to be bigger in the future, we still have to face the consideration of changing the website.
Can a one-page website do SEO? Is it easy?
Yes, but not easy. Let me just say it straight. Google’s SEO weight score depends on two things: the weight of the website and the degree of content relevance .
To put it simply, it is the number of pages/posts of a webpage. You will find any google that the websites that can rank in the front are usually websites, forums, shopping platforms, and shopping malls with a complete structure.
Google wants to know if everyone is actively producing new content? Is it the authority of the industry? All rely on the number of pages to make basic judgments, just as we would think that doctors with many papers and journals are experts in the field.
The content described on a certain page will be determined by Google to determine the relevance of the keyword content, so we use the page’s SEO meta title, description, and content with pictures and texts to occupy the ranking on the keyword.
But when website A has 1 page and website B has 100 pages, how does google determine whose keywords are more relevant? Of course there are 100 pages that will be considered more highly relevant!
Top 3 SEO Limitations of One Page Websites
The SEO flaws of one-page websites can be summarized into these three fatal flaws. Also because of these flaws, one usually wants to be a long-term SEO brand official website. Usually, one-page websites are not used, but multi-page composite websites.
1. The weight of the weight can’t stack up:
I think this is the biggest flaw of a one-page website.
Because there is only one page, as long as the page is more than 50 pages, it is difficult to compete, and the longer the time, the greater the gap. You will also find that the more competitive the industry, the less one-page website will be seen.
2. The keywords are difficult to expand:
A one-page website has only one set of SEO meta titles and descriptions that can be used, and the number of keyword groups that can be expanded is therefore limited, such as the service items to be described, costs, meaning, processes… etc.
To put it simply, you can’t rely on one page to cram all the keywords related to the industry. Even if you just stuff it in, it will be useless because the cumulative total of the keyword’s website relevance is too low.
Large websites can be divided into many pages to capture, and one-page type is limited by the structure, often only one or two keywords can be occupied. Another technique of SEO is to describe the same thing on multiple pages to increase the relevance of the whole site to the content of the matter. This technique is also impossible for a one-page website.
In addition, if the service items are diversified and difficult to touch on other related keywords, they will be locked in the one-page SEO meta title and description, which will cause difficulty in service expansion.
3. High bounce rate, low number of work pages, short viewing time:
Google has an important factor to evaluate the weight of a website, called “page quality score”, and the score is analyzed from the data that GA can see such as bounce rate, number of work pages, viewing time, etc.
A one-page website is difficult to retain people for a long time, and there are no multiple pages to view. The richness is limited, and the quality score of the entire website will naturally not rise.
If you just want to speculate in the short-term (events, limited products, time-sensitive political activities), or do not need to operate SEO at all, then the practical one-page website style is not bad.
Of course, the community of some brands is so scared that one-page websites can hit the world, which is no problem.
But what if you didn’t do it?
Therefore, if you want a stable and long-term development and prepare for future expansion, it is better to get a website with a more complete structure.